Social Interests and Consumer Intent
“Interests” and “intents”: they’re often mentioned in the same context. There’s a definite distinction, however. An interest can sometimes signal an intent, but it is not an absolute indicator what we...
View ArticleLuma Partners CEO, Talks Adchemy, Intent and Data at IAB Event
During the IAB Annual Leadership Meeting, Scribe Media caught up with Terry Kawaja, the CEO of Luma Partners – a boutique investment bank specializing in the media and technology sectors. Kawaja speaks...
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